How can you innovate The People Ho(s)tel hybrid model, beyond its accommodation offering, through aglobal experience for each segment, from booking to customer departure?
Two years ago, we launched The People, which now has 11 hostels in France. The People is the best of both worlds: the comfort of a hotel and the friendliness of a hostel! The People is right where you want to be in the heart of town, in lively districts, near exciting cultural locations. The best place to sleep, but also... cool-work, chill, eat, socialize and have fun. The People always propose…
A hybrid offers with 3 types of accommodation with maximum comfort: double rooms, family rooms and 4 to 8-bed dormitories. A generous food offer, simple, inventive, with a special focus on local and organic products in the forms of breakfast, brunch, dinner, pizza bar, redesigned bistro... Bars and rooftops which are in the heart of the experience, real meeting points with a rich and varied program, during the week and as weekend. We propose the best value for money offer on the market, whatever the segment! For Families, The People is more of hotel, which is ideally located, with spacious rooms, a great restaurant and services which make the difference.
The Flash packers are travelers in their soul and constantly driven by meetings and discoveries, they choose the best spot, cozy, good vibes, authentic and stylish, for a quality short break. The Backpackers have frequented youth hostels since time immemorial. They wear a pack on their back, have road trips in their blood and like to take advantage of our shared spaces to meet as many new people as possible. In addition to backpackers who have traditionally stayed in hostels, we noticed a large number of flash packers and families who prefer the best location at the best price, and the warm, vibrant atmosphere of each of our addresses.
Today, the hybridity of our offer is based above all on our accommodation offering and the multi-functionality of our living spaces (chill, eat, drink, dance, work...).
How can you imagine reinforcing this hybrid brand promise by designing 3 signature customers innovative and differentiating experiences (from booking to check-out...) dedicated to each of our main customer segments (backpackers, flash packers and families), while maintaining the performance of our business model?
Grape Hospitality owns and operates 111 hotels and 82 restaurants in 8 European countries.
With 2,000 employees, Grape Hospitality is a human-scale structure.
Our Group's mission is to revitalize our establishments through attractive, innovative renovations in line with current customer expectations, and to develop the foodservice business by creating new concepts and integrating quality retail brands within our hotels to bring a new experience to our customers.
Are you ready for the challenge?
Participants must be of legal age (18 or older) and either a student or under 26 years old. Participation is free of charge.
Not necessarly. However, each member must be eligible to the competition by respecting the age limit and status.
No! All students, regardless of their school, or people under the age of 26 are welcome to take part in the competition.
Yes. You can apply to multiple projects if several appeal to you and you can't decide!
All documents (audio included) and communication are in English only.
Results will be shared with you by the latest on April 10th, 2024. Finalist groups will all compete in the final in Paris and receive diplomas. Once the finalists are announced, you can book your tickets to attend the Grand Finale on May 29th, 2024, in Paris in the InterContinental Paris Le Grand 5* hotel.
Finalist teams will present their project in a 15-minute video meeting to the Challenger Jury, followed by a 10-minute Q&A session.
Results will be announced live during the Young Talent Awards Big Finale ceremony in Paris on the 29 May, 2024.
