How can you innovate The People Ho(s)tel hybrid model, beyond its accommodation offering, through aglobal experience for each segment, from booking to customer departure?


How can you innovate The People Ho(s)tel hybrid model, beyond its accommodation offering, through aglobal experience for each segment, from booking to customer departure?

About the challenge

Two years ago, we launched The People, which now has 11 hostels in France. The People is the best of both worlds: the comfort of a hotel and the friendliness of a hostel! The People is right where you want to be in the heart of town, in lively districts, near exciting cultural locations. The best place to sleep, but also... cool-work, chill, eat, socialize and have fun. The People always propose…

A hybrid offers with 3 types of accommodation with maximum comfort: double rooms, family rooms and 4 to 8-bed dormitories. A generous food offer, simple, inventive, with a special focus on local and organic products in the forms of breakfast, brunch, dinner, pizza bar, redesigned bistro... Bars and rooftops which are in the heart of the experience, real meeting points with a rich and varied program, during the week and as weekend. We propose the best value for money offer on the market, whatever the segment! For Families, The People is more of hotel, which is ideally located, with spacious rooms, a great restaurant and services which make the difference.

The Flash packers are travelers in their soul and constantly driven by meetings and discoveries, they choose the best spot, cozy, good vibes, authentic and stylish, for a quality short break. The Backpackers have frequented youth hostels since time immemorial. They wear a pack on their back, have road trips in their blood and like to take advantage of our shared spaces to meet as many new people as possible. In addition to backpackers who have traditionally stayed in hostels, we noticed a large number of flash packers and families who prefer the best location at the best price, and the warm, vibrant atmosphere of each of our addresses.

Today, the hybridity of our offer is based above all on our accommodation offering and the multi-functionality of our living spaces (chill, eat, drink, dance, work...).

How can you imagine reinforcing this hybrid brand promise by designing 3 signature customers innovative and differentiating experiences (from booking to check-out...) dedicated to each of our main customer segments (backpackers, flash packers and families), while maintaining the performance of our business model?

Generated with DALL-E

About the challenger

Grape Hospitality owns and operates 111 hotels and 82 restaurants in 8 European countries.

With 2,000 employees, Grape Hospitality is a human-scale structure.

Our Group's mission is to revitalize our establishments through attractive, innovative renovations in line with current customer expectations, and to develop the foodservice business by creating new concepts and integrating quality retail brands within our hotels to bring a new experience to our customers.


Opening application

Jul 8, 2024
Welcome to the competition!

Closing application

Oct 8, 2024
You've made it!

Online presentation

Oct 16, 2024
Oct 18, 2024
Finalists only: 15min jury session

Official ceremony

Nov 28, 2024
Meet us in Paris for the finale!
*Dates may vary - stay updated

Are you ready for the challenge?

Winning team rewards

For the winning team

A night's Bed & Breakfast for each member of the winning team.

asked questions

Who can participate?


Participants must be of legal age (18 or older) and either a student or under 26 years old. Participation is free of charge.

Do team members have to come from the same school?


Not necessarly. However, each member must be eligible to the competition by respecting the age limit and status.

Do I have to be studying or have studied at a hospitality school or program to take part?


No! All students, regardless of their school, or people under the age of 26 are welcome to take part in the competition.

Can I participate in multiple Challenges with my team?


Yes. You can apply to multiple projects if several appeal to you and you can't decide!

What is the language of the competition?


All documents (audio included) and communication are in English only.

When will I know if my team is selected among finalists?


Results will be shared with you by the latest on April 10th, 2024. Finalist groups will all compete in the final in Paris and receive diplomas. Once the finalists are announced, you can book your tickets to attend the Grand Finale on May 29th, 2024, in Paris in the InterContinental Paris Le Grand 5* hotel.

What happens if my team is selected as a finalist? 


Finalist teams will present their project in a 15-minute video meeting to the Challenger Jury, followed by a 10-minute Q&A session.

When will I know if my team won the Challenge?


Results will be announced live during the Young Talent Awards Big Finale ceremony in Paris on the 29 May, 2024.


Contact us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.