Propose new CSR measurement indicators for hospitality back-office operations


How can the hospitality sector implement new internal indicators to effectively measure and improve their CSR practices, focusing on back-office operations?

About the challenge

MKG Consulting challenges you to a contest centred on CSR in the hospitality sector. Your mission? To define new standard indicators that hotels can implement to measure CSR effectiveness within their internal teams and back-office operations, steering clear of customer-facing elements.

Your mission is to develop innovative, actionable indicators that can be integrated into the everyday operations of hotel establishments. These indicators should facilitate the measurement and enhancement of their CSR efforts, particularly in areas like ecological impact and sustainable practices.

Consider the potential of training new staff in best practices for sustainability, practical implementations like the introduction of waste segregation systems and strategies to measure and minimize waste volumes.


We are looking for creative, feasible solutions that can make a real difference in how hotels operate internally. Your ideas should not only improve the ecological footprint of these establishments but also contribute to a culture of environmental responsibility and social awareness.

This challenge is for you an opportunity to influence the future of hospitality management!

Generated with DALL-E

About the challenger

MKG Consulting is the leading consultancy and marketing research firm for the hotel and tourism sector in Europe, Africa and the Middle East. As the European observatory for the hotel and tourism industries, MKG Consulting responds to all the concerns of any player or investor in the sector, thanks to a wide range of research and analysis methodologies specific to a constantly changing market.


Opening application

Feb 5, 2024
Welcome to the competition!

Closing application

Apr 8, 2024
You've made it!

Online presentation

Apr 24, 2024
Apr 26, 2024
Finalists only: 15min jury session

Official ceremony

May 29, 2024
Meet us in Paris for the finale!
*Dates may vary - stay updated

Are you ready for the challenge?

Winning team rewards

For the winning team

PSG tickets for the winning team to assist a home game in 2024
A mentorship program with the CEO

asked questions

Who can participate?


Participants must be of legal age (18 or older) and either a student or under 26 years old. Participation is free of charge.

Do team members have to come from the same school?


Not necessarly. However, each member must be eligible to the competition by respecting the age limit and status.

Do I have to be studying or have studied at a hospitality school or program to take part?


No! All students, regardless of their school, or people under the age of 26 are welcome to take part in the competition.

Can I participate in multiple Challenges with my team?


Yes. You can apply to multiple projects if several appeal to you and you can't decide!

What is the language of the competition?


All documents (audio included) and communication are in English only.

When will I know if my team is selected among finalists?


Results will be shared with you by the latest on April 10th, 2024. Finalist groups will all compete in the final in Paris and receive diplomas. Once the finalists are announced, you can book your tickets to attend the Grand Finale on May 29th, 2024, in Paris in the InterContinental Paris Le Grand 5* hotel.

What happens if my team is selected as a finalist? 


Finalist teams will present their project in a 15-minute video meeting to the Challenger Jury, followed by a 10-minute Q&A session.

When will I know if my team won the Challenge?


Results will be announced live during the Young Talent Awards Big Finale ceremony in Paris on the 29 May, 2024.


Contact us

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