2024 S1
Grape Hospitality

Hospitality Forward


Grape Hospitality - How can you innovate The People Ho(s)tel hybrid model from booking to customer departure?

Our solution:

We are rethinking digital guest directories. Colorful, vibrant and filled with fun - something that reflects the identity of The People. Thanks to gamification and AI support.

The People App is the ultimate companion for guests before, during and after their stay and enriches the guest experience. Always ready at the guest's fingertips, easy to find, clearly arranged, always accessible and personalized. As a digital guest directory, it contains all the information about your booking, the hostel, its services and amenities, the surrounding area and other relevant information that the guest may need for their stay.

One solution for different types of accommodation and guest segments: We achieve this through gamification and digital services. Guests receive a personalized, convenient and unique experience during their stay that meets their needs. Comfort is enhanced, loyalty is increased, and new upselling opportunities are created for the hotel. Digital services and translations into all languages minimize communication barriers during the stay.

The People App offers three key features:

The Stay feature offers a comprehensive overview of your current stay, providing digital check-in and check-out, in-app payments, a digital key, restaurant ordering, and workspace reservations. Other useful services include ordering towels and cleaning, equipment rental, a print service with encrypted file upload, wake-up service, and a report button for maintenance issues. Guests can receive their welcome drink as a digital coupon and use the app to waive housekeeping and receive coupons.

The digital concierge assists guests throughout their stay, offering city activity recommendations, local insights from hosts, and cab bookings. The AI-powered chat serves as a central point of contact, providing personalized activity plans based on interests and stay details, as well as pre-trip information and emergency numbers for international travelers.

Our community functions are what make our app unique and The People spirit tangible. These are at the heart of our gamification approach. You can network with other travelers before your stay, plan joint activities or arrange to play games in the lobby. There is also an event calendar for events at the hostel, such as games afternoons, pizza evenings or parties. In addition, there are little gimmicks such as a wheel of fortune, digital drinking games, a function for music requests for the lobby music or at parties. This is rounded off by a digital guest book and a world map where guests can mark their country of origin with a pin.

The app uses notifications to communicate with guests in real time. This way, guests can be wished a good morning and breakfast can be quickly upsold. Guests can also collect badges, e.g. for each hostel, number of nights or events such as the Olympic Games.

Overall, the app adapts to each guest segment and accompanies them from check-in to check-out in different ways. It also lives up to the hybrid brand promise by covering the various accommodation offers and the multifunctionality of the living spaces.

Winning students

asked questions

Who can participate?


Participants must be of legal age (18 or older) and either a student or under 26 years old. Participation is free of charge.

Do team members have to come from the same school?


Not necessarly. However, each member must be eligible to the competition by respecting the age limit and status.

Do I have to be studying or have studied at a hospitality school or program to take part?


No! All students, regardless of their school, or people under the age of 26 are welcome to take part in the competition.

Can I participate in multiple Challenges with my team?


Yes. You can apply to multiple projects if several appeal to you and you can't decide!

What is the language of the competition?


All documents (audio included) and communication are in English only.

When will I know if my team is selected among finalists?


Results will be shared with you by the latest on April 10th, 2024. Finalist groups will all compete in the final in Paris and receive diplomas. Once the finalists are announced, you can book your tickets to attend the Grand Finale on May 29th, 2024, in Paris in the InterContinental Paris Le Grand 5* hotel.

What happens if my team is selected as a finalist? 


Finalist teams will present their project in a 15-minute video meeting to the Challenger Jury, followed by a 10-minute Q&A session.

When will I know if my team won the Challenge?


Results will be announced live during the Young Talent Awards Big Finale ceremony in Paris on the 29 May, 2024.


Contact us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.